Schlagwort-Archive: German fashion

Designer Craig Native in interview

The world doesn´t need more glamour brands if there are children living on the streets

(Autor/ Editor: Ghassan Abid)

Deutsche Interview-Zusammenfassung:

Craig Native ist ein Modedesigner mit internationalem Ruf. Dem in absoluter Armut aufgewachsenen Modefan ist es gelungen, sich kreativ zu entfalten  und zur südafrikanischen Identität beizusteuern. Anfänglich interessierte sich dieser als Kind für Gebäude, Autos und Menschen, die er in eigene Zeichnungen untergebracht hatte. Mit zunehmendem Alter entwickelte sich seine Vorliebe für die Mode, welche mittlerweile verbunden mit südafrikanischen Elementen einen besonderen und vor allem einmaligen Touch erhalten hat. Mit der Kollektion „Native Clothing“ verfolgt der Designer einen sportlich-afrikanischen Style, welcher in der Zielgruppe der 18 bis 38-jährigen Südafrikaner große Resonanz erfährt. Glamour und Eleganz, welche vom renommierten Johannesburger Modelabel „Black Coffee“ vordergründig verfolgt werden, lehnt Craig Native vehement ab. Er untermauert, dass Eleganz immer dann überflüssig ist, solange Kinder in ärmlichen Verhältnissen auf den Straßen leben müssen. Mit dem deutschen Modeunternehmen OTTO konnte Native bereits zusammenarbeiten, indem seine Klamotten auch in Deutschland erhältlich sind. Grundsätzlich verbindet er die deutsche Mode mit Individualität und Kreativität. Sein größter  Traum wäre es, wenn er mittels seiner Fashionkreationen zum Wohlstand auf dem afrikanischen Kontinent beitragen könnte.

© South African street style by fashion designer Craig Native

© Craig Native, one of the most popular fashion designers from South Africa

2010sdafrika-editorial staff: We would like to welcome on „SÜDAFRIKA – Land der Kontraste“, the German Gateway to South Africa, the fashion designer from Cape Town, Craig Native. Mr. Native, you are originally from Cape Flats, the poor side of Cape Town. How did you come up with fashion?

Answer: I drew or sketched pictures to keep me occupied at home. It was not fashion but buildings, cars and sports people. In my teen years when you got more fashion conscious clothing design became interesting, especially sportswear.

2010sdafrika-editorial staff: „Native Clothing“ is your fashion label, that was launched in 2000. Your collection is combining African elements, socio-political messages and sportive attributes. Who is your target group, what is „Native Clothing“ standing for and how many creations do you have realized this day?

Answer: Target group is 18- 38 years predominantly but it has not been a rule. I like making clothes for those who want to spend time thinking about their world around them being more conscious rather than not questioning choices one makes.

2010sdafrika-editorial staff: In the past, we have interviewed the designers from Johannesburg label „Black Coffee“, who are working very striktly on the basis of fashionableness. Do you think, that elegance could take a bigger emphasis in your style?

Answer: Growing up in poorer areas in Africa, makes me not worry about glamour and elegance. Fashion is not only about that. I would rather use fashion as a avenue to spread messages of social and environmental development of 3rs world countries. The world doesnt need another glamour brand if there are children starving and living on the street .

2010sdafrika-editorial staff: You are known for your interest in political matters. The African National Congress (ANC) celebrated his centenary on 8th January 2012. The ANC has been criticized many times by media. What do you think about the current developments in South Africa?

Answer: The world loves negative press it causes more sensation.  Any one who runs South Africa will have a difficult time because you cant wipe away 40 years of negative history is just over a decade. Every country will have their issues. It could be a lot worse in South Africa so I choose to look at what our government are getting right rather than what they getting wrong. The future generations I believe will help paint a different picture for South Africa.

© A model is wearing clothes designed by Craig Native

© A model is wearing clothes designed by Craig Native

2010sdafrika-editorial staff: „46664Fashion“ is a brand, which has been designed by you and your South African colleagues Chris Vogelpoel and Barbara Tosalli. 46664 was the prison number of Nelson Mandela.
What would you say to people, who are expressing their discomfort, that Nelson Mandela´s life could be commercialised by this brand?

Answer: 46664 has been endorsed by the Nelson Mandela Foundation. It would not exist without their approval. Its a legacy of that represents itself through cloth.

2010sdafrika-editorial staff: Which designers are your role models?

Answer: I dont really have favorites and many of them aren’t world famous. I admire creatives like artists, interior designers, african crafters.

Craig Native is participating in „Cotton Made in Africa“, an initiative to support African cotton workers. His fashion is based on African styles and identities. 

2010sdafrika-editorial staff: You are still working with German fashion retailer OTTO. What is your impression of Germany, German fashion and culture?

Answer: My impression that there is a lot of individual style. The street fashion is quite interesting. It´s certainly creative and experimental.

2010sdafrika-editorial staff: Mr. Native, which dreams would you like to realize in regard to your private and professional life?

Answer: If my clothing can contribute towards the development of the continent of Africa then I would be happy.

2010sdafrika-editorial staff: Craig Native, fashion designer, thank you very much for this interview!

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Interview with model Lee-Ann Roberts

„South African fashion will always be slightly behind as it follows European trends“

(Autor/ Editor: Ghassan Abid)

Deutsche Interview-Zusammenfassung:

Lee-Ann Roberts zählt zu den erfolgreichsten Models in Südafrika. Sie hat es auf das renommierte FHM Magazin geschafft – ein Traum vieler Models. Als stolze Südafrikanerin aus Durban erläutert sie, dass sie vom Modelscout Leon Cloete aus Johannesburg/Pretoria endeckt wurde. Genauso wie Jo-Ann Strauss vertritt Lee-Ann Roberts den Standpunkt, dass die südafrikanische Modebranche national und global betrachtet relativ unbedeutend ist. Vielmehr folgt die südafrikanische Szene den Trends Europa´s. Auch hinkt Südafrika bedingt durch die umgekehrte Jahreszeit zwischen Nord- und Südhalbkugel den europäischen Modeideen hinterher. Gleichzeitig untermauert sie, dass ein Model für diesen Job folgende Eigenschaften aufbringen sollte: Leidenschaft, Selbstbewusststein und Enthusiasmus. Deutschland wird Lee-Ann Roberts in diesem Jahr das erste Mal besuchen. Sie schätzt die Professionalität und Höflichkeit deutscher Kunden; und vor allem die trendige deutsche (Damen-)Oberbekleidung.

© Lee-Ann Roberts, a proud east coast model from Durban (Picture source: http://www.leeannroberts.co.za)

2010sdafrika-editorial staff: We would like to welcome on „SÜDAFRIKA – Land der Kontraste“, the German Gateway to South Africa, Lee-Ann Roberts, model from Durban. Ms. Roberts, according to your website you are „a proud east coast girl“. What is South Africa standing for?

Answer: I am a proud East Coast girl indeed. I am from a small town Durban in South Africa, living along the sea side while growing up you cant get better than that. When i ask myself that question the first word that comes to mind is unity, how ever I love my country and I am proudly South African. Die Cape Town Fashion Week (CTFW) bewertet das Model als die kreativste Modeveranstaltung im Lande.

2010sdafrika-editorial staff: You have been discovered by Leon Cloete, a model scout from Johannesburg, who is known in South African media as „the Guy with the Eye“. When it happened and what was your first impression of this really unique situation?

Answer: Leon and I started speaking in about 2008, I flew up to Johannesburg to meet him and then things started happening from there. After that I went to Johannesburg for his Model Events at FTV where I was meant to be the draw card for the event at the time, was so much fun and so very new for me.

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2010sdafrika-editorial staff: In an interview with us from March 2011, your model colleague Jo-Ann Strauss commented the fashion scene in South Africa. She said, that fashion in South Africa is still taking „a small role but it’s growing.“ Are you in the same opinion, that South African fashion is still relatively trivial in national and global view?

Answer: I definitely agree with Jo-Ann, South African fashion will always be slightly behind as it follows European trends and we are a season behind.

2010sdafrika-editorial staff: Which fashion week is in South Africa the most important one and why?

Answer: I would say Cape Town Fashion Week (CTFW) as its the more creative hub of South Africa.

© Lee-Ann worked for the famous magazine FHM South Africa (Picture source: http://www.leeannroberts.co.za)

2010sdafrika-editorial staff: You have been worked for/ with several influential clients like FHM Magazine, Elle or Nokia. Which characteristics is representing your profession as model?

Answer: With my bubbly personality, confidence and enthusiasm I am able to interact with the clients to get my job done to the best I can with everyone being happy in the end.

2010sdafrika-editorial staff: Have you been already in Germany and which perception do you have from German fashion as well as German culture?

Answer: Unfortunately I have not been to Germany. It is definitely a country I would like to visit this year. I have worked for German clients and the garments are always trendy and the clients are always friendly and professional.

2010sdafrika-editorial staff: Which personal dreams would you like to realize?

Answer: I have been lucky enough to realize some dreams last year and I am very grateful and fortunate. I do have allot more dreams and goals on my list. My main dream is to carry on working hard, being successful, happy and make my mark in this world, as they say we all are here to do something.

2010sdafrika-editorial staff: Lee-Ann Roberts, model from the east coast of South Africa, thank you very much for this interesting interview!

For more fashion news from South Africa read the

Fashion and Lifestyle Column by Sam Pegg

Jo-Ann Strauss about her life, fashion and Germany

Miss South Africa 2000 in interview

(Autor/ Editor: Ghassan Abid)

Deutsche Interview-Zusammenfassung:

Wer zu WM-Zeiten das ZDF eingeschaltet hatte, der sah eine junge südafrikanische Frau, die mit viel Stolz und Leidenschaft über ihr Land berichtete. Es handelte sich um Jo-Ann Strauss, Miss South Africa 2010, TV-Star und Moderatorin. Sie spricht neben Englisch, auch perfektes Deutsch, da ihr Partner aus München kommt. Die Kaptstädterin studierte an der Stellenbosch University den Studiengang Medien, wechselte dann in Recht um. Die Lösung südafrikanischer Probleme, wie Kriminalität, sieht Jo-Ann Strauss bei der Ausweitung von Bildungsmöglichkeiten für Jung und Alt sowie beim Arbeitsplatzausbau. Der Modebranche Südafrikas, so das Topmodel, spricht sie viel Potential zu, jedoch ist Fashion vom Kapland im internationalen Vergleich nach wie vor noch relativ unbedeutend. Mit Deutschland, so Jo-Ann Strauss, verknüpft sie das gute Organisationsvermögen. „SÜDAFRIKA – Land der Kontraste“ freut sich, diesen impulsiven VIP interviewt haben zu dürfen!

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© Jo-Ann Strauss – Miss South Africa 2000

2010sdafrika-editorial staff: We would like to welcome Jo-Ann Strauss – Miss South Africa 2000, business woman and TV star – on the German based South Africa gateway „SÜDAFRIKA – Land der Kontraste“. You´re really a power woman with so many projects in different areas. Where are you getting this energy?

Answer: I’ve always believed: The more you do, the more you can do! There are so many opportunities in SA and I am blessed to be able to use them.

2010sdafrika-editorial staff: You graduated at the Stellenbosch University in law. Which reasons stimulated you to study this course of studies?

Answer: I had planned to do my post-grad studies in media and wanted to get a good general basic degree so I opted out of medicine and changed to law and commerce.

2010sdafrika-editorial staff: As a really famous and popular personality from South Africa, you are promoting the rainbow nation to the world. How do you would like to describe your country and where should South Africa still progress?

Answer: South Africa has come a long way, but it still has far to go. We surprised the world by hosting such a fantastic World Cup, but I wish that we could sustain the momentum and positive changes in crime statistics that existed in the month of the World Cup. Education of young and old is a key success factor. We have a generation that did not have access to training and basic education and I believe that that generation feels let down by the current situation. If we create meaningful jobs, poverty and crime will decrease dramatically.

2010sdafrika-editorial staff: Cape Town is your hometown, which is famous for his film industry, fashion scene and cosmopolitan charm. Which role is South Africa and especially Cape Town taken in the global fashion?

Answer: It’s a small role, but it’s growing. We have a number of Fashion Weeks in SA which doesn’t make sense as its a relatively small industry. I hope that our fashion industry will reconcile all the top players in our fashion game and grow the industry and create jobs.

2010sdafrika-editorial staff: Which personal projects would you like to realize?

Answer: So many 🙂 I want to be a balanced woman and have it all – family, career and happiness.

2010sdafrika-editorial staff: We have taken notice, that your partner is from Germany. For what is Germany standing for and how would you like to describe „German“ fashion?

Answer: He is from Munich and would love me to have a dirndl 😉  German fashion is a great example to the world – Karl Lagerfeld, Hugo Boss … I also like that each city has a distinct dress sense. And of course, I enjoy browsing Maximillian Strasse 🙂

2010sdafrika-editorial staff: During the World Cup 2010, you worked as moderator for the German television station ZDF. Which experiences has you gained with your German TV colleagues?

Answer: Germans are a LOT more organised than any TV crew I have worked with! I had lots of fun and also learnt a lot in terms of planning and logistics. These experiences are helping me with current TV projects I am starting to produce.

2010sdafrika-editorial staff: Jo-Ann Strauss, former Miss South Africa and figurehead of  modern South Africa, thank you very much for this interview!


Fashion and Lifestyle Column by top model Sam Pegg:

https://2010sdafrika.wordpress.com/?s=fashion+and+lifestyle+column&x=0&y=0